As a Personal Trainer, you are both your business – the services you offer – and your brand – the intangible thing that makes your business unique.

A big part of showcasing that brand is your website, along with your social media platforms, client testimonials and referrals, good word of mouth marketing and, of course, you.


But it can be particularly important to have a website as a Personal Trainer. The website makes you visible to new clients, keeps you familiar with current clients, building a community with your audience and establishes an online foundation for your brand.

There are 3 obvious reasons to have a website:

Contact Information, Business Hours & Rates

I know, it’s obvious. But there’s still room to stand out from the crowd.

This information can distinguish you as a Personal Trainer. Your rates might be more competitive and your business hours might be more flexible.

Perhaps you only train on weekends, or after hours or school holidays. Or you choose to charge a package rate for a client’s training instead of a per hour rate.

To List Your Services

Duh-doy, right?

But your services page/section or on your website is vitally important. This is one of the first things that potential client is looking at – because that is what they’re going to pay you for!

Maybe you’re a trainer who offers services at a client’s home. Or you only train a few select people for a particular event or goal, like a marathon or an endurance event.

Your services are going to help your potential client make their choice.

So make it good.

personal trainer niche

Claim Your Business Space Online

Your domain is prime real estate. Claim it before someone else does, or you’ll be stuck with some wacky variation of your business name that is difficult to spell or remember.

Or something that doesn’t match up with your social media profiles, scattering your brand and business name across several usernames and handles.  

You need a space to showcase your business online. So, secure your domain and social media profile handles ASAP.

And 6 not-so-obvious reasons you should have a website for your PT business:

Niche Yourself

Your website’ services page/section and your About Me page gives you the opportunity to really niche yourself and show your clients the value you can offer.

Here, you can go into detail about your prenatal workout plans for first time moms, or your 12-week training programme for triathletes. You can include photos and videos on these pages or posts to give your clients additional information.

By niching yourself, you can get your business and brand in front of your ideal clients! This is important because you can tailor your advertising, social media and business offerings to your ideal clients – making that ideal client more likely to choose you over the next personal trainer.

Your niche, mixed together with your certifications and experience, are your unique selling point! So sell it.

Establishes Authority in Your Niche

Your niche is the combination of your knowledge as a Personal Trainer, your experience working with clients and your primary interests. There is no one in the world that can offer your services the way you do.

Your Personal Trainer website is the first step in building your authority. It contains your About Me page, your certifications and experience, links to your social media pages and more importantly, your blog.

But why is it important to establish authority?

Because people do not spend money on goods or services that they don’t trust or know.

And if you can’t prove you are a Personal Trainer that knows their stuff, those people are not going to book workout sessions with you.

personal trainer class

Rank Higher in Google Search Results

Ah, the dreaded SEO. The thing all business owners must do to rise to the top of the search results lists in Google or risk being lost in the endless results from page 2 onwards, totally overshadowed by your competitors.

Without the website, you won’t be able to establish and improve your SEO, and your search rankings and visibility will suck too. Without the website, you can’t start your blog. And sadly, no blog means iffy SEO visibility and low Google rankings.

To boost your business and to be able to connect with new clients, you’ll need to make sure your SEO is up to scratch.

You can’t book new clients if they can’t find you.

Visibility Connects You With New Clients

The more visible you are, the more you remain top of mind when that new client is looking for a personal trainer.

The first time that new client connects to your website, through a social media post or a blog post, they may not need a personal trainer. Yet.

But, by constantly being visible online, you’re going to be the personal trainer they remember and they’ll be more likely to choose to work with you than someone else.

Be visible. Be in your client’s face.

Build a Community With Your Clients

This part goes beyond establishing your authority online. Once your ideal clients and audience know you and have seen the value you can bring them, you’ll need to keep building that community.

It’s more important that you realise – having that community makes it easier to book out your sessions or classes because your ideal clients and audience are already invested in you and your business.

Every time you post an offer for discounted classes on Facebook, or send an email announcing your annual 12-week boot camp, your potential clients are already waiting for your offer.

And, because you’ve built – and nurtured – that community, they’ll be more ready to book classes with you!

personal trainer community

Personal Trainer Client Testimonials

This is a super important step to getting new clients to book with you. Many underestimate the power of a testimonial.

But the authenticity and authority that comes with a testimonial from a real live human being who has benefitted from your services can mean the difference between a client clicking off your website or that client hitting the “Book Now” button.


You need a good website; not just something smacked together in an afternoon. Consider building your website on WordPress or SquareSpace.

They have amazing free or premium themes and templates that you can populate with information, content, photos and videos.

A bad website can make you look like you’re not professional or serious about your Personal Training business.

And those potential clients you were hoping would book with you will click off your site and away from your business in a heartbeat.

Personally, I hate it when I can’t find a business’ website, or even worse, when it’s a bad website. And I definitely wouldn’t do business with them, either.

What do you think about getting a website for your Personal Trainer business?

Leave your comments or questions below.

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