Starting and managing a blog seems like it might be a little superfluous for a dance studio: “why would I spend time blogging when I have a dance studio to run!”

But a blog can do wonders for your dance studio and your business. It can build your brand, establish your authority, help you connect with your dancers and parents and skyrocket you to the top of the Google search results list.

Think of it this way: a blog is another part of your marketing strategy; a way to reach new clients, a way to promote events and merchandise and a way to lift your studio above your competitors.

Let’s dive into why your dance studio should have a blog.

It Builds Authority

Authority online has become an increasingly important aspect of owning a dance studio – or any other business, for that matter.

The parent searching for a nearby ballet studio for her advanced ballet dancer is more likely to choose a studio that has proof that it takes the study of ballet seriously.

A blog, for instance, that shows quality information about improving pointe work, increasing the height of a developpé and mastering your exam syllabus is more likely to grab their attention – sending that student to your studio and your dance programme.

Building your authority online isn’t a difficult process – you are already a knowledgeable dance teacher with valuable experience. It’s just time to put that online.

dance studio blog

A Blog Helps to Establish your Brand

Branding is an incredibly important aspect of your business, but it is often misunderstood or underestimated. Or worse, both.

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos, CEO of Amazon.com

Traditionally, for many dance studios, branding has consisted of a logo, some business cards and posters and uniforms for their competitive dance teams. However, there is much more to branding – and the brand – of your studio than you might think.

It’s not just your reputation anymore. While a solid reputation is a valuable element of your brand, you need to also consider your brand identity, brand personality and brand authority.

But why does your dance studio need to establish its brand online?

This is important for three reasons:

One

By consistently (and constantly) adding tips, advice, information and … to your blog, you can establish your dance studio as a leader in your area or in your dance disciplines. Your audience, dancers and parents can get to know your philosophies when it comes to training, exams, competitions and discipline. It gives the audience something that they can relate to and understand.

Two

They become familiar with you: every time they log into Facebook or scroll through Instagram or search the latest flexibility techniques for dancers on Pinterest, your audience will see you show up in the search results. And by becoming visible and familiar, it means that you become a brand that is top of mind, which drives traffic to your site and your dance studio and brings dancers through the door.

Three

By keeping up with your blog posts, you improve your SEO rankings, which means that when someone searches for a dance discipline you specialise in or a studio that is close to them, you are more likely to come up first in the search results on Google, than anyone else. The constant quality content that you post shows Google how valuable you are in the search engine space and it ranks you higher than the dance studio down the road with no blog and no consistent site traffic. Win win.

dance studio brand

Connect with New Clients

Connecting with your dancers, parents and most especially new students, can be extremely helpful, especially when you are hosting an Open Day, trials or auditions.

Ideally, you’d love to work with dancers and parents that suit your studio, that have the same values and discipline as your studio has and that hope to achieve your collective goals.

Your blog is a great way for new dancers and parents to get to know you, your teachers and staff and your dance studio.

It’s also the best way to get the ideal dancers and parents through your doors.

Blogs are Good For SEO

You want to be the first search result when someone enters “dance studio near me” into Google, right?

Of course! And you achieve this through Search Engine Optimization or SEO.

The whole SEO process can seem a little complicated to understand, but is is the basic process of showing Google that your content is valuable and consistent, which means you rank higher in the search results.

Starting and managing a blog for your dance studio means that you can rank higher in Google’s search results than competing studios. And that’s good for business.

Blog Posts are Shareable

Creating blog content gives your dancers, parents and audience something valuable to share – and sharing is caring!

Again, this will increase your SEO rankings and bring more traffic to your website and your blog; it also improves your Google ranking if your audience starts sharing your posts.

This shareability means you can gain organic traffic to your website, your blog and your social media platforms. It also engages your audience, dancers and parents in becoming actively involved in your dance studio, and improving your brand.

It’s word of mouth on an online scale. And you can’t underestimate the value of good word of mouth marketing!

The Blog Promotes Your Events & Charity Work

Your blog can be a wonderful platform for promoting your studio events. Your competitions, Open Days, dance workshops, exam preparation, recitals and performances.

These types of blog posts can be targeted to cover all the information about the event, give a general overview of the event, or they can be limited to the cost of ticket sales or costumes.

I would recommend that you use these kinds of posts sparingly, i.e. not every blog post! Because these posts are time-sensitive, they won’t enjoy a successful

Ideally, you should combine this type of blog post with your other social media platforms to make sure that message really gets out there!

A Blog Can Foster a Sense of Community

Every dance studio I have ever been involved with has prided itself on its sense of community. Dancers and their dance teachers often spend long days together, practicing, learning and rehearsing. A dance class is amazing place to make friends, get to know yourself and grow. I’ve met the most amazing people I know at the barre.

Many parents and guardians are involved too!

Blogs are a great way to establish and grow your dance studio community. Sharing stories from class or what goes on backstage at the performance can build a thriving dance studio community.

dance community

It Advertises Your Merchandise

You may have a uniform for your competitive dancers, or a particular uniform for class. Perhaps you have partnered with a local dance retailer to provide the dancewear for your students, with your studio logo on it.

You might even sell dance accessories or equipment from your studio!

Your studio blog is a good platform to let your dancers and parents know what you are selling. These posts can also drive traffic to your online shop, if you have one.

It’s also a good way to build excitement when you are thinking about launching a new merchandising or clothing product for your dance studio.

dance studio merchandise

It Builds Your Email List

This kind of email list goes beyond the contact information database your studio uses for dancers and parents.

For many entrepreneurs, bloggers and businesses around the world, a thriving email list is a great source of clients and income.

Through weekly emails, you can continue to build your studio community, advertise your latest merchandise, ask for opinions or suggestions, keep people informed of events and important dates as well as answer queries from new clients.

“People do not buy goods and services. They buy relations, stories and magic.”


– Seth Godin, Entrepreneur, Best-selling Author and Speaker

Creating a blog for your dance studio will most likely not bring in the big bucks. It may not even bring in medium bucks. But it will give you an opportunity to sell your stories and your magic to the dancers out there looking for a studio just like yours.

I’d love to know how you are going to get your dance studio blogging! Leave your comments and questions below.

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